Since long time ago, around 2.000 years B.C., wine has appreared in Egypt, then it has been transferred vine plantation and wine production techniques for people in other countries and it has become “the Wine production and tasting Culture” that enhance taste of life for people all over the world.

In Vietnam, more and more people have preferred and selected wine as it is useful for their life. Wine is very good for health, especially for heart disease patients, wine is not only good for preventing from aging but aslo good for women’s beauty, especially their complexion…They said that wine is indispensable spices for party or special events or even make their life more romantic…

(Translated from The Vietnamese Beverage Magazine 10/2007)

INTRODUCTION

For many years, Chilean wines and new world wines have been growing in popularity and reputation in Vietnam as quality, good value New World wines, A decade ago, the market was dominated by the more traditional, Old World French wines but Chilean has led the field for New World wines in increasing its market share, Today, Chilean wines account for over 30% of the market share in Vietnam and have enjoyed annual growth volumes of more than 70 — 98% for several years.

The growth in popularity or Chilean wines and new world wines can be attributed to many factors including price- to- quality ratings, enhanced subtle flavors due to the climate and soils of Chilean wine growing regions and suitability to complement Asian food.

Estampa Wines the largest wine groups in Chile have been and will continue to be the mainstay of our business but we are now diversifying to include value driven wines from the USA, France, Australia and Argentina…

Every wine brand in our range has undergone thorough product and market testing for quality for our customers. The same rigorous testing has been under way for some time for our new international range

Our customer loyalty has been achieved through focus on needs including customer staff wine training, incentive packages, sale promotion support and food menu to wine.